By Libby Leffler, Strategic Partnerships, Influencers & Causes

Stand Up To Cancer hosted its fourth live fundraiser on Friday, Sept. 5, raising more than $109M for cancer research and airing on more than 40 broadcast and cable networks in the US and Canada.

Facebook was SU2C’s primary social partner, and those who donated received thank-yous on Facebook and Instagram from celebrities throughout the show. These connections and other posts, likes and comments related to the telecast generated more than 2 million interactions made by 1.5 million people on Facebook.

During the live SU2C broadcast, hosts Katie Couric and Rob Riggle used the Facebook Mentions Box to reach out and thank individual donors.


After a donor named Anna shared with the hosts that she has been cancer-free for three years, Katie and Rob recorded a video message using the Mentions Box to thank her:

Stars like Eric Stonestreet, Jesse Tyler Ferguson, Sofia Vergara, Jennifer Aniston and Joe Manganiello also reached out to fans on Facebook and Instagram during the broadcast – Jordana Brewster even hosted a live Q&A on her Facebook Page to answer questions:

At the end of the night, Katie posted a selfie to Instagram that included all of the celebrities participating in the broadcast: