Our goal with News Feed is to show everyone the right content at the right time so they don’t miss the stories that are important to them. Our latest update to News Feed ranking looks at two new factors to determine if a story is more important in the moment than other types of updates.
One way we show timely content higher up in News Feed is to show people stories about things that are trending as soon as they occur, so people can immediately know what favorite Pages are saying about the stories of the day.
The second update takes into account the rate at which people are liking or commenting on a post. Currently one of the signals we look at is the total number of likes that a post has received when determining how high up to to show it in News Feed. With this update, we are going to begin looking at when people are choosing to like, comment and share.
Will this affect my Page?
We will be rolling out these changes gradually and do not expect posts to see significant changes in distribution as a result of this update. If a Page posts about a trending topic or if a post sees a high velocity of engagement early on that then drops off, that post may begin to see increased distribution early on and less distribution over time. Pages should keep producing great content that is relevant and resonates with their audience.
Learn more about News Feed by following our News Feed FYI series.