By Lauren Schnipper, Strategic Partnership Development, Trends & Emerging Talent
Beauty entrepreneur Michelle Phan turned to Facebook to promote her first book, Make Up: Your Life Guide to Beauty, Style and Success – Online and Off.
To give people a unique look inside of her book and help drive pre-sales, Phan uploaded a short trailer for each chapter to her Facebook Page, which collectively drove more than 1.26 million views.
Giving fans as much detail as possible about what they’d find in her book was really important to Phan. She and her team understand that young people spend their money carefully, and being able to see her book previewed chapter-by-chapter gave her fans confidence that purchasing the book would be worthwhile.
“I was excited about the opportunity to try Facebook’s new video features because it gave me a better way to engage with my audience,” Phan said. “I used 22 videos across my Facebook and Instagram channels to share with the world my latest project. We saw such great reaction that I will be doing plenty more!”
Phan also held a special launch day Q&A on her Facebook Page where she answered questions directly from fans.
We get a lot of questions from partners about how to leverage Facebook to promote new projects – including books, TV shows and movies — in engaging ways. Phan’s video campaign is an excellent example of the kind of creative content that people on Facebook like to consume and share.
Learn more about telling rich stories with video on Facebook here.