By Beth Loyd, Strategic Partnerships, Broadcast News
ABC News reached more than 10 million people with a recent town hall held with Facebook to answer questions from the public about Ebola.
George Stephanopoulos anchored the event and guests including ABC News Chief Medical Editor Richard Besser answered more than a dozen questions asked by people on the ABC News and Good Morning America Facebook Pages. ABC News promoted the town hall on-air during Good Morning America, posted a call-out for questions on its Page, and then streamed the event live on ABCNews.com , gma.yahoo.com and Facebook.
“We’ve been inundated by questions about the Ebola virus on all of our platforms and wanted to connect and answer what we could,” said Subrata De, ABC News VP of Multi-Platform Newsgathering. “Our Chief Anchor George Stephanopoulos and Chief Medical Editor Dr. Richard Besser were the perfect intersection of medical expertise, policy and the humanity behind this story. They could answer the sea of questions coming in – with the help of Dr. Varma from the NYC Department of Health.”
After the live stream, ABC News posted a dozen well-produced highlight clips to various ABC News Facebook Pages, which have more than 1.5 million views and have reached more than 10 million people.
The network’s newsroom was able to react quickly to the public’s demand for more information about Ebola and produced this event in just a few days because all of the tools they needed are available on Facebook. Click here to learn more about hosting your own Q&A on Facebook.