By Meghan Peters, Strategic Partnerships, News
From making a midday snack to nailing the perfect smokey eye, Cosmopolitan aims to help its readers live their everyday lives better — and with a little humor.
That’s why the magazine launched Hacksmopolitan, a new video series. Published exclusively on the Cosmopolitan Facebook Page, the series takes a comedic spin on basic lifestyle tips. It’s geared toward Cosmo’s core audience of twenty-something females and pokes fun at the “life hacks” or “how-to’s” often featured in online videos.
“Social media is the front page of millennials’ lives, and we’re constantly thinking about how we can use social media platforms, especially Facebook, to expand our reach and engage our audience,” said Amy Odell, editor of Cosmopolitan.com. “With 3 million monthly Facebook engagements and 5.6 million total fans on Cosmo’s Facebook page, we know our millennial reader is checking Facebook regularly, and so we wanted to create short, funny, and shareable videos tailor-made for her to watch right in her News Feed.”
Hacksmopolitan videos are seeing 53% more shares than other Cosmo Page posts, a testament to how the series strikes a chord with its audience. An episode demonstrating the smokey eye makeup technique had nearly 5x more shares than the average Cosmo post and is one of the Page’s top three most-viewed videos.
The series’ focus will develop over time to encompass some of the magazine’s most popular coverage areas, including body image and celebrity trends. Cosmopolitan will continue to post the videos daily in an effort to build a strong audience of video viewers for its Page.