By Dustin Bramell, Strategic Partnerships, Entertainment
In the lead-up to the debut of Universal’s new Fast & Furious trailer, the studio kicked off a week-long campaign on Facebook.
The studio began by announcing the name — Furious 7 — on the Fast & Furious Page, and alerted fans that the trailer would be revealed in seven days on Facebook and on an E! News special live event. Every day for the next week, the film’s Page posted exclusive cast interviews, short highlight reels, sneak peeks of Furious 7 and other great content to get people excited about the upcoming trailer debut.
On November 1, Universal posted the brand-new Furious 7 trailer on Facebook, where it found huge success — it currently has more than 30 million views and more than 1 million shares. The video was also uploaded directly to the Pages of cast members Vin Diesel, Michelle Rodriguez, Dwayne Johnson, Tyrese Gibson and Paul Walker.
The response from fans was immediate – within 30 minutes, the trailer had more than 1 million views across the official and cast Pages on Facebook. After just 24 hours, it had been viewed more than 62 million times across these Pages — and when you include Universal’s international Pages, the 24-hour number totals more than 80 million views.
The trailer hit 100 million views across the official, cast and Universal Pages just 48 hours after it was posted.
Partners always ask us about how they can successfully break news directly to their fans on Facebook, and the Furious 7 trailer is a great example. Universal’s seven-day campaign and trailer release built anticipation and excitement within a dedicated fan base, and the trailer debut showed that having multiple Pages become a part of an event can really help drive success. And with the recently-launched view count on public videos, it’s exciting to watch great content rise to the top.
Learn more about how to engage your fans on Facebook.