Today, we announced that beginning in January 2015, people will see less promotional posts from Pages in their News Feeds.

As part of an ongoing survey we asked hundreds of thousands of people how they feel about the content in their News Feeds. People told us they wanted to see more stories from friends and Pages they care about, and less promotional content.

According to people we surveyed, there are some consistent traits that make organic posts feel too promotional:

    • Posts that solely push people to buy a product or install an app
    • Posts that push people to enter promotions and sweepstakes with no real context
    • Posts that reuse the exact same content from ads

Here are a few examples of these kinds of posts:



While Pages that post a lot of the content we mention above will see a significant decrease in distribution, the majority of Pages will not be impacted by this change.When we surveyed people, they did not consider news links or videos as promotional content.

You can read more about the changes here.