By Beth Loyd, Strategic Partnerships, Broadcast
Whether it’s live coverage of a breaking news event or condensing the day’s national news into one short segment, more TV news stations and networks are creating mini-newscasts using Facebook Video.
More than 30% of Americans get their news from Facebook, and because journalists always ask us about new ways to reach an audience, we want to highlight innovation as we see it happening on our platform.
Here’s a look at just a few of the successful newscasts being produced exclusively for people on Facebook:
ABC News’ David Muir launched the World News Tonight Facecast, a 1-to 2-minute newscast produced solely for its audience on Facebook. The Facecast highlights three to five stories that are in the news with a mix of hard news and feature stories.
The series is the first of its kind by a network news anchor on Facebook, and each episode averages 100,000 to 200,000 views.
Fox 10 Phoenix produces Facebook News Update, an anchored video clip that highlights three or four top news stories in under 90 seconds.The segment is posted twice daily, usually around 11:30am and 7:30pm local time.
“We have the ability to reach a lot of consumers on Facebook,” Doug Bannard, VP of News at KSAZ-TV said. “We have had overwhelmingly positive response from our followers. Each reaches an average of 75,000 to 80,000 people.”
ABC7-Los Angeles also launched it’s daily QuickCast, a daily video that covers three stories in under a minute. The unanchored episodes are voiced by KABC talent and pull in between 100,000 and 200,000 views each.
“Since most people are looking at Facebook on their phones several times a day, we crafted a mobile-friendly newscast in under a minute that highlights both the top stories on Eyewitness News and what is Trending on Facebook, Cheryl Fair, VP of News at KABC said. “This bite of news helps drive connection with our Facebook fans, ABC7 brand affinity, referral traffic to our abc7.com website and viewing for our newscasts on TV.”
Learn more about telling rich stories with Facebook Video.