By Paul Beddoe-Stephens, Strategic Partnerships, Entertainment
In two months, he’s grown the number of likes on his Page by more than 100%. This is outstanding growth, and Seinfeld has earned it all with genuine and engaging content.
Here are some highlights:
On October 23, Seinfeld posted a sneak peek of the upcoming season of Comedians in Cars Getting Coffee. The clip, uploaded directly to Facebook, was watched more than 900,000 times — which outperformed other platforms considerably.
To promote the show’s first episode, Seinfeld tagged Comedians in Cars Getting Coffee guest star Kevin Hart in a photo. The post received more than 330,000 likes and 11,000 shares – and the fifth season of Comedians in Cars Getting Coffee premiered to the best numbers it’s ever had.
On December 23, Jerry shared a Festivus gift — a bonus content clip with Michael Richards — and created with a custom intro just for Facebook native video.
Seinfeld’s smart use of both Facebook and Instagram combines the best of what the two platforms bring to the game: helping reach new audiences, building awareness and helping him connect with other public figures and his fans. He’s a terrific lighthouse example for other public figures, and we look forward to seeing what he’ll bring to the platform.
Learn more about engaging your fans on Facebook.