By Dan Reed, Head of Global Sports Partnerships
Facebook and NBC Sports are teaming up during Super Bowl XLIX to provide an immersive second screen experience for football fans across the United States. In addition, Facebook will supply NBC Sports with its vast trove of interesting content and conversations for incorporation into NBC Sports pre-game broadcasts, enhancing the fan experience.
With the newly introduced Facebook Super Bowl Experience we are giving fans one place to connect in real time as they watch the Seattle Seahawks defend their title against the New England Patriots. This experience will include a link to NBCSports.com where NBC Sports will be live streaming the game, halftime, and both pre- and post-game shows. In addition, NBC Sports will be posting native video and running Live Q&As allowing fans to ask prominent journalists, athletes and others questions prior to and during the Super Bowl.
NBC Sports produces some of the most-watched events in sports, including the Super Bowl. Facebook is the world’s largest social media audience for sports; more than 650 million people on Facebook like at least one sports-related Page. This partnership will add to sports fans’ experience on Facebook with NBC Sports content, and the insights from that conversation will enhance their experience of NBC broadcasts.
Nothing gets football fans fired up on Facebook quite like the Super Bowl. The event brings us together, captures our attention, and creates conversation around moments we care about on and off the field. More than 50 million people joined the conversation on Facebook during last year’s matchup and we are excited to provide a place for even more people to talk about this year’s game.