By Karen Comas, Strategic Partnerships, US Hispanic

Ricky Martin wanted to thank his fans for all of their support over the years. He’s held previous Facebook Q&A’s, and decided to use Facebook Video this time to make it as personal as possible.

“You get to really listen on Facebook. I hope they like this type of dynamic because I really enjoy it,” he said.

Martin posted video call outs in English and Spanish for his fans to submit questions via Facebook:

He also shared a video on the day of his new album launch, in which he answered questions from fans worldwide.

Martin is also making good use of Facebook video tools by including a call-to-action to encourage fans to download his new album on iTunes.

Learn more about how to engage your fans on Facebook.