By Christian Rôças, Strategic Partnerships, Brazil

Since 1987, Brazilian author Paulo Coelho, has organized an annual birthday party in different parts of the world, and this year he decided to invite all of his Facebook friends, too! Coelho’s actual birthday is August 24, but he marks the occasion each year on March 19, St. Joseph’s Day, inviting hundreds of personal friends to join him. This year’s celebration took place at Santiago de Compostela in Spain, which was the setting for one of the author’s most popular books, The Diary of a Magus.

Coelho posted videos to Facebook and Instagram to extend a special invitation to his social media audience, asking them to join the party by using the hastag #adayinmylife.

Learn more about how to engage your fans on Facebook.