By Kelly Michelena, Broadcast Partnerships & Jonathan Hull, Music Partnerships

ABC’s “Jimmy Kimmel Live” came to Austin for South by Southwest and used Facebook Video to shine a light on local bands every day of the festival. The exclusive video series, posted to the show’s official Facebook Page, featured acoustic performances by The Lost Pines and other bands. Producers tapped Mighty Mighty Bosstones frontman, Dicky Barrett, to conduct interviews with various performers.


Over the course of the week, Kimmel racked up nearly two million video views and 18,000 new page likes:

In addition to this video series, Jimmy Kimmel participated in his first Facebook Q&A:

The late night show host received nearly 8,000 questions from fans, who asked about everything from his favorite BBQ spots in Austin to career advice.

Learn more about telling rich stories with Facebook Video.