This year’s Cricket World Cup was notable not only for the memorable contests on the cricket field, but also for the conversation and engaging content it drove on Facebook. From January 1 to March 29, 53 million people had more than 700 million interactions about the Cricket World Cup on the platform. Throughout the competition, Facebook was the go-to platform for millions of people to discover cricket-related content, connect with leading players, teams, news outlets, leagues and teams, and discuss matches with friends.
Several matches also drove high levels of conversation. During the India vs. Pakistan match on February 15, nine million people generated 25 million interactions on Facebook. During the semifinal match between India and Australia, 8.8 million people had 24.5 million interactions. And the final match between Australia and New Zealand saw 3.7 million people with 9.3 million interactions.
Athletes, entertainers, journalists, politicians and more took to Facebook to post about the #CWC15. Many used Facebook video and Facebook Mentions to interact with their fans on Facebook. Australian Prime Minister Tony Abbott posted a photo and a congratulatory message for the Aussie team after their win.
Australian actor Hugh Jackman celebrated as the Aussies took the top prize.
Team India captain MS Dhoni used Facebook throughout the world cup to connect with fans, including this reaction to team India’s loss in the semifinals.
Indian cricketer Virat Kohli thanked his 20 million fans for their support and involvement.
Bollywood star Aamir Khan reacted to India’s loss in the semifinals.
The Cricket World Cup also saw global publishers, broadcasters and media companies produce videos for cricket fans on Facebook. Cricinfo ran a video series called “Let’s Talk About,” where they asked fans for reactions to the matches.
During the semifinal and final matches, Facebook selfie sticks and phones were taken through the stands by ICC hosts, and fans were asked to take selfies that captured the excitement of the finals. The photos were posted exclusively to the ICC Facebook page.
Through custom experiences built for the tournament on desktop and mobile, cricket fans on Facebook could get closer to the action. This included trending pages for fans to follow the matches and get live scores in real time, custom status updates to share that you were were watching a certain match, and more. For example, you can experience the trending page for the final match here.
No matter which team they were cheering for, fans came to Facebook to get closer to the action, talk to their friends, and get unique and exclusive commentary around the tournament. The 2015 Cricket World Cup was the most social ever, and further proved that Facebook is truly the world’s largest cricket stadium.