By Felipe Kozlowski, Sports Partnerships – LATAM

March 24 marked 500 days until the 2016 Summer Olympic Games in Rio, and already teams, organizers and brands are posting to Facebook in anticipation of the global event. The Brazilian Olympic Committee (BOC), via Time Brasil‘s Facebook Page, launched 18 exclusive videos to feature some of the country’s top athletes with the hashtag #500Dias.

Formula 1 driver, Felipe Massa, along with professional tennis player and three-time Roland Garros Champion, Guga Kuerten, also joined the conversation via Facebook Mentions. Time Brasil shared the posts to its Page, which saw 10x the audience reach over the prior week:

Teams from 25 different countries around the world marked the 500-day countdown as well, including Team USA:

Major Brazilian sports networks, such as Globo Esporte and Esporte Interativo, and global brands like GE, also posted with the hashtag #500Dias:

Time Brasil also hosted a Q&A with Giovani Gávio, a former National Volleyball Team captain who won gold in the 1992 Barcelona Games:

The countdown to Rio 2016 has begun. Learn more about telling rich stories with Facebook Video and how to engage your audience.