By Malika Quemerais, Music Partnerships

Ahead of the season finale of FOX’s highly successful show Empire, the last episode’s featured guest, Snoop Dogg, chose to debut an exclusive clip of his appearance on the show via his Facebook Page.

In the first 24 hours, the video excerpt garnered over a million views and captured the attention of Huffington Post, USA Today, and IndieWire. Snoop took to the comments section of the post to engage with fans directly:

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Fans were also able to receive a special gold record icon while watching the show:

Learn more about telling rich stories with Facebook Video and how to engage your audience.