After several years in the making, May 2 marked what was billed as the “Fight of the Century” between welterweight boxers Floyd Mayweather and Manny Pacquiao. After organizers announced the match-up in late February, it quickly became one of the most anticipated events of 2015, driving massive conversation on Facebook. On the day of the event alone, 37 million people on Facebook had more than 115 million posts, comments and likes related to the Mayweather v. Pacquiao bout.
Of those 37 million people, 17 million of them were talking specifically about Floyd Mayweather, who defeated his opponent in a unanimous 12-round decision. That was more than twice the number of unique people on Facebook – about eight million – who mentioned Manny Pacquiao.
Following his defeat, Pacquiao turned to Facebook to thank his fans.
Leading up to and during the big bout, Facebook kept boxing fans connected to all of the action, whether they were ringside at the MGM Grand, watching the fight on PPV, or trying to stay up to date with the fight while on the go.
We created a custom fan experience for the fight at Facebook.com/live/MayPac, where you could join the conversation and discover related posts, photos and videos, including content from celebrities, athletes, and other public figures who were talking about the fight like Jennifer Lopez:
Undisputed world heavyweight champion Lennox Lewis posted from ringside at the MGM Grand:
Seattle Seahawks quarterback, Richard Sherman, shared this behind-the-scenes photo with Mayweather:
The social conversation on Facebook was global, with fans located in the two boxers’ home countries driving the most discussion. The Top 5 countries and territories buzzing most about the fight on Facebook were:
- Puerto Rico
- United States
- New Zealand
Women ages 18 – 44 were doing the most talking about the fight, and led the three top demos on Facebook. Younger men rounded out the rest of the Top 5:
- Women 25-34
- Women 35-44
- Women 18-24
- Men 25-34
- Men 18-24
Mayweather shared more than 40 videos to Facebook since February’s announcement, resulting in over 60 million total video views. This one is a glimpse into his late-night workout routine:
Pacquiao shared daily updates on Facebook to give his fans a window into his regimen.
He’s also captured authentic moments with the celebrities visiting him via Facebook Mentions.
And he released the music video for his walkout song exclusively on Facebook to engage his community of fans:
Showtime Boxing posted a full episode of its “Inside” series:
While HBO shared an exclusive “Ring Strengths” clip:
And finally, the two fighters had more than 16 million total likes on their official Facebook pages ahead of the bout. The Facebook data team looked at how those likes mapped out across the globe. Pacquiao’s fans were mostly in Southeast Asia and parts of the Middle East, while Mayweather’s likes spanned much of the globe.