By Felipe Kozlowski – Sports Partnerships, LATAM

A year after the World Cup, football fans across Latin America are donning their national team jerseys once again as the 44th edition of Copa América kicks off in Chile. Whether you’re watching the opening match from the Estádio Nacional in Santiago, or glued to a telecast half a world away, Facebook is where millions of passionate fans are joining the conversation to connect, engage and discover relevant content about the tournament.

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We’ve made it easy to follow all of the action in one place with a live, second-screen experience. Check out Facebook.com/live/CopaAmerica for related status updates, photos and videos posted by fellow fans and by your favorite athletes, teams and sports media. In addition, here are some other ways to use Facebook to get closer to the play-by-play, along with some interesting findings based on Facebook data:

Connect with Your Favorite Teams

Most of the national teams playing in the tournament have official Facebook pages, including Argentina, Brazil, Mexico, Colombia, Chile and others, where fans can get the latest news and updates, including behind-the-scenes photos and videos:

Engage with Your Favorite Players

Many players also have Facebook pages where they share authentic photos, videos and updates with fans. Three of the top 10 athletes on Facebook are set to play in the Copa América: David Luiz, Leo Messi, and Neymar. These star players and others will be sharing their experiences as the tournament unfolds.

Celebrate with Copa América Stickers
Copa America Stickers

Facebook released a customized sticker pack for the Copa América, a fun way to help fans cheer on their favorite teams within Facebook messages and in comments on posts. The pack, which includes two animated stickers for each team, is now available for download in the Sticker Store (accessible within the Messenger app or here).

The Copa América Facebook Fandom Map

The Facebook data team also looked at the official pages for athletes to determine which Copa América player is most-liked in each country throughout Latin America.

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Leo Messi is the most popular player in 13 out of 20 countries, including his home country of Argentina, as well as Venezuela, Ecuador, Paraguay, and all of Central America save for Costa Rica, where James Rodríguez has the most likes.

Unsurprisingly, Neymar dominates in Brazil, Alexis Sánchez is most-liked in Chile, Paolo Guerrero is the most popular player in Peru, James Rodríguez is adored by his fellow Colombians, and Edinson Cavani is the most-liked player in Uruguay.

The 2015 Copa América promises to be one of the largest, most passionate Facebook conversations of the year in Latin America, and we are working to make sure fans can find the best content from their friends and fellow fans, along with the teams, players and sports media that matter most to them.