By Anaid Gomez-Ortigoza, Product Manager
As video continues to grow on Facebook, we want to provide video publishers with tools to help them better understand their performance and inform their strategy.
Today, we’re announcing a new Videos tab in Page Insights, which will enable video publishers to more easily determine the overall performance of their videos across custom date ranges.
With this tab, Page owners will have access to the following insights:
- Views and 30-second views at a Page level
- Top videos within a certain date range
- Metrics for videos shared from other Pages
Views and 30-second views at a Page level
In the past, Page owners have only been able to see metrics on a per video basis. With this new tab, they will now be able to understand views and 30-second views in aggregate at the Page level based on any custom date range as well.
Toggling between view breakdowns — Organic vs. Paid, Auto-Played vs. Clicked-to-Play, and Unique vs. Repeat — gives a unique insight into the viewing behavior for the Page’s audience.
Highlighting a time period surfaces the views from those dates. This allows Page owners to have a more granular understanding of views day-over-day.
Checking a specific benchmark allows Page owners to compare their average performance over time and how their effort is shifting viewing behavior.
The Top Videos section identifies a Page’s best performing videos based on reach, views, or average completion over a desired date range. With this information, video creators can understand the top content that is reaching and engaging their audience.
Clicking on any of the videos surfaces individual video metrics around engagement, audience retention, and more.
Metrics for videos shared from other Pages
Finally, Page owners will now be able to see views, reach, and other video metrics for the videos they’ve shared from other Pages. We hope these insights will help video creators have a better understanding of their overall distribution across Facebook.
All these features will be available globally through Page Insights, data export, and our Insights API over the coming weeks.