By Anaid Gomez-Ortigoza, Product Manager

We’re building tools to help video publishers grow their businesses on Facebook, and we’re excited to announce two new updates that give publishers more control over how their videos are organized and shared.

Today we’re excited to introduce enhancements to our video upload system and a new Video Library. The enhanced video upload flow gives Page owners customized distribution options for videos on Facebook, while the new Video Library is a simple, centralized place to manage videos.

Improved Video Upload Tools

With today’s update, we’ve redesigned the upload process and added several new features currently available in the Facebook Video API, which we announced at F8. We’ve also introduced a suite of new distribution options, like secret videos and the ability to prohibit embeds on third-party sites.

video upload flow basic options

Secret videos give Page owners the ability to upload videos that are accessible only via a direct URL, but which are not searchable for people on Facebook. This is useful for publishers who want to host videos on Facebook, embed them on third-party sites or share them with anyone who has the URL, without posting them anywhere else on Facebook.

video upload flow advanced options

In addition, Page owners now have access to enhanced control and customization features:


  • Restrict the audience of a video by age and gender (in addition to location and language, which are already available).
  • Set an expiration date for a video and retain its insights, even after the video has been removed.
  • Publish video directly to the Videos tab for your Page, without distributing to News Feed or Timeline.
  • Allow or prohibit video embeds on third-party sites.


  • Add custom thumbnails for videos, using your own image or a suggested thumbnail.
  • Label videos based on interest categories, including Entertainment, News and more.

New Video Library For Asset Management
video library

The Video Library is a new place for Page owners to organize and update their videos.

While the Videos tab in Page Insights announced last month helps Page owners understand the overall performance of their videos, the Video Library provides an easy way to manage an entire library of videos. Changes can be made on a per-video basis, or in bulk. Page admins can access the new Video Library through the Publishing Tools tab on their Page.

With the Video Library, Page owners can:

  • Edit a video’s metadata after upload, including adding subtitles or changing the video thumbnail.
  • Manage distribution options for videos, including prohibiting third-party embeds, publishing to News Feed, and more.
  • Search and filter videos by title, description and more.
  • View and manage secret videos.

All of these features will be available globally to Pages over the coming weeks.