By Bree Nguyen, Media Partnerships – Entertainment
Stone leveraged her trending status by launching a Facebook Page at the same time, which allowed her to connect with the fans who were already discussing her on Facebook around the world. She was then able to post a thank-you note to Harper’s Bazaar directly from her Page and share the article.
When the subject of a trending topic posts about it on Facebook, their post is featured at the top of the trending feed allowing people who click on the story to hear directly from that public figure.
As a result, Stone’s Page escalated from zero to 205,000+ Likes over the course of four days. You can follow her Page here.