By Andy Mitchell, Director of Media Partnerships

We’ve heard from journalists that they want an easy way to make Facebook a more vital part of their newsgathering with the ability to surface relevant trends, photos, videos, and posts on Facebook and Instagram for use in their storytelling and reporting.

Today we’re excited to introduce Signal, for Facebook and Instagram, a free discovery and curation tool for journalists who want to source, gather, and embed newsworthy content from Facebook and Instagram, across news, culture, entertainment, sports, and more—all in one place.

This step continues our collaboration with the journalism community just after last week’s launch of Mentions for Profiles.

Discover what’s trending now on Facebook
Journalists interested in seeing what conversations are resonating on Facebook can monitor which topics are trending and then quickly display related content that has been shared publicly—unranked and in chronological order— from both people and Pages for deeper context on those trends. Search functionality makes it easy to surface content directly related to a story or topic they are tracking.


See data on who is driving the most conversation on Facebook
Journalists can access lists of public figures ranked by who is being mentioned the most on Facebook, including real-time conversations across Politicians, Authors, Actors, Musicians, Sports Teams, Players, and more.


Search Instagram for visual content surrounding news events around the world
Using location-tag and topic-related search functionality, journalists can search Instagram for public posts related to specific hashtags, associated with specific public accounts, or tagged with locations using an interactive global map.


Curate Facebook and Instagram content for newsgathering and packaging
Every Facebook post, every Instagram image or video, and every metric found in Signal can be easily saved into custom collections for later use in a downstream CMS for digital writers or for integration with broadcast graphics packages for broadcast teams.


Easily embed content and data from Facebook and Instagram in online and offline coverage
Journalists can easily embed any Facebook and Instagram post in their coverage by simply selecting and copying the post’s embed code. Newsrooms can integrate Signal APIs to feed curated content onto their websites and into their broadcasts, as well as produce native visualizations of curated Instagram content for events.


Signal is now available at no cost to journalists and leverages our own Media Solutions APIs, as well as third-party APIs including CrowdTangle and Storyful who each power feeds within the product. This is a first step in helping journalists use Facebook and Instagram more effectively and we’ll gather feedback and iterate to make Signal as useful as possible for industry professionals. For further information about Signal, visit

Product shots