By Nick Grudin, Director of Media Partnerships
People use Facebook to discover what’s going on in the world, from reading news articles, to watching videos, to following public figures. And we’re focused on building experiences that help publishers and creators reach, grow, and engage their audiences in new and immersive ways.
Today we’re excited to announce that we’re rolling out 360-degree videos in News Feed.
For publishers, this means you can now upload 360 video to Facebook. Star Wars, Discovery, GoPro, LeBron James & Uninterrupted, NBC’s Saturday Night Live, and VICE are among the first publishers to share 360 video on our platform, and starting today, people around the world will be able to discover and experience 360 videos in News Feed. From an exclusive 360 experience from the upcoming movie Star Wars: The Force Awakens that brings fans inside the beloved universe, to Vice’s on-the-ground reporting from Afghanistan, 360 video is a stunning way to enable your fans to explore new stories, places and experiences.
There’s a whole world of publishers and storytellers who are at the cutting edge of innovating with this immersive and interactive medium. If you’re a publisher developing 360 videos, we hope you will share your creations with your global audience on Facebook. We can’t wait for people on Facebook to explore new perspectives and experiences through the eyes of innovative publishers, right in News Feed.
Over the coming days, everyone on Facebook will be able to view 360 videos on desktop and Android, and we’ll be bringing 360 video to iOS in the coming months.
We believe in the future of virtual reality, and with 360 video, we hope to unlock new perspectives and immersive storytelling for everybody.
For information on how to get started with 360 video on Facebook, please visit our guide.
To read more about today’s announcement, please visit the Facebook Newsroom.