Facebook Media

Introducing new tools and resources for broadcasters

By Bob Morgan, Partner Engineering Director

Whether it’s a live talent contest or dating show, a television news special or the weekend’s big game, TV viewers are connecting on Facebook during their favorite broadcast programs. We highlighted one relevant study on our Facebook for Business blog which found that 85% of people who reported visiting a social network while watching TV said they visited Facebook. Our own researchers discovered that Facebook usage peaks in primetime, in every country, and that the maximum daily Facebook audience occurs during maximum TV viewing.

With all of this in mind, we want to enable broadcasters to create great experiences for their viewers around the programming they love, drive real-time participation and engage their audiences 24/7. So today we’re introducing a new set of tools and resources – and some improvements to existing products – to help broadcasters more deeply engage fans around the programming that matters most to them and the content they love to share with friends.

We’re working with leading companies in the market, via our Media Solutions program, to more fully realize these options for broadcasters. The resources fall into three key areas:

Tools and Resources Overview

Engage

Decide

Display

In addition, last year we announced the Media Solutions Program to better serve the strong ecosystem of partners using our media APIs. These partners help media companies in a variety of ways with great tools and platforms. Today, we’re extending this program to include a specialization in Broadcast. This track will include partners that deliver solutions in the use cases named above and more as they innovate around programming. We’re excited to welcome the following partners to this specialization: Telescope, Spredfast, Grabyo, Crowdtangle, BumeBox, Reality Check Systems, Vidpresso and WhipClip.

We’ve also developed new documentation around best practices for all of the use cases noted above. If you’re interested to learn more about any of these resources, please contact your Facebook partner manager or email us at contentsolutions@fb.com.