By Michael Reckhow, Product Manager
We’re excited to announce that everyone who uses the Facebook for iPhone app can now read thousands of Instant Articles every day in News Feed. Starting today, people will see a lightning bolt on the top right corner of some stories shared in News Feed. The lightning bolt indicates it’s an Instant Article. When you tap the story, it loads ten times faster than a standard mobile web article.
Instant Articles not only connect readers to stories faster; they also provide a richer reading experience than standard mobile web articles, with dynamic features that make the content more fluid, interactive and immersive.
- Instant Articles from NBC News feature autoplay videos that come to life and begin automatically as readers scroll through the story.
- The Atlantic’s photo blog in Instant Articles lets you zoom in and explore the details of high-resolution photos just by tilting your phone.
- Readers can engage more deeply with BuzzFeed’s Instant Articles by liking and commenting on individual photos and videos throughout the story.
- Beautiful photo galleries in Instant Articles from The New York Times are seamless to swipe through.
- National Geographic’s Instant Articles let readers explore where the story happened with geo-tagged images that open interactive maps.
The Instant Articles experience is seamless for readers. When a friend or publisher shares a link on Facebook, the enhanced experience is displayed automatically if an Instant Article version is available. Instant Articles are simply the articles already in your Facebook News Feed, made faster and more beautiful.
We’ve been beta testing Instant Articles with a small group of people on Facebook for iPhone for a few months, and we know readers love them. The enhanced experience inspires people to share Instant Articles with their friends more often than they do with standard web articles.
We’re also excited to announce that Instant Articles for Android will launch later this year, with a public beta available this week. Taken together, publishers are already sharing thousands of Instant Articles on Facebook each day. Look for Instant Articles from these U.S. publishers in your News Feed today.
In the coming weeks, you’ll see even more Instant Articles on Facebook from publishers such as:
Billboard, Billy Penn, The Blaze, Bleacher Report, Breitbart, Brit + Co, Business Insider, Bustle, CBS News, CBS Sports, CNET, Complex, Country Living, Cracked, Daily Dot, E! News, Elite Daily, Entertainment Weekly, Gannett, Good Housekeeping, Fox Sports, Harper’s Bazaar, Hollywood Life, Hollywood Reporter, IJ Review, Little Things, Mashable, Mental Floss, mindbodygreen, MLB, MoviePilot, NBA, NY Post, The Onion, Opposing Views, People, Pop Sugar, Rare, Refinery 29, Rolling Stone, Seventeen, TIME, Uproxx, US Magazine, USA Today, Variety, The Verge, The Weather Channel.
To learn more, visit instantarticles.fb.com.