By John Cantarella, Head of Influencer & Nonprofit Partnerships

Every day, nonprofits use Facebook to connect with supporters and share the good they are doing in the world. With more than 150 million members of the Facebook community connected to a cause, we see a huge opportunity to help charities raise awareness and funds directly on Facebook. Starting today, we’re testing two features that will make this easier.

A new way to fundraise
Fundraisers are a dedicated place to raise funds from a nonprofit’s Page for a specific campaign.


With fundraisers, nonprofits can tell their campaign’s story, collect donations through Facebook and track progress toward their fundraising goals. They can also easily thank supporters and tell them about the impact their contributions made.


People will also be able to encourage friends on Facebook to join a fundraiser, share when they’ve donated and choose to get updates from your organization.

More ways to donate
We’re also testing a new Donate button that can be added to an organization’s Page and posts. Adding a Donate button to a Page will give a nonprofit a consistent place to collect donations, even as they update their Page’s content. Including a Donate button on a post will make it easy to collect donations based on information shared in the post.


We’re testing these features with a small group of partners like Mercy Corps, National Multiple Sclerosis Society and World Wildlife Fund.

Our community of nonprofits is already bringing people together on Facebook to make the world a better place. And we’re excited to take the first step in building tools that can help organizations do even more good.

Read more about these new tools here. Nonprofits interested in using these tools can sign up to learn more.

A special thank you to all our partner organizations for working with us to shape new ways to help people come together and make a difference: (RED)Alzheimer’s AssociationAmerican Cancer SocietyAmerican Diabetes Association, American Heart AssociationAmerican Red CrossASPCABlue Star FamiliesBoys and Girls Clubs of America,  charity:water,,  Family Online Safety Institute,  Girls Inc.,  The Humane Society of the United StatesIAVAInternational Medical CorpsThe Leukemia & Lymphoma SocietyMalaria No MoreMercy CorpsThe National Center for Missing & Exploited ChildrenNational Council of La RazaNational MS SocietyNational Network to End Domestic ViolenceThe Nature ConservancyNOH8 CampaignOxfam AmericaRAINNSafe Kids WorldwideSave the ChildrenU.S. Fund for UNICEF, Water.orgWe DayWorld Food Program USAWorld Vision USAWorld Wildlife FundWounded Warrior Project.