By John Cantarella, Head of Influencer & Nonprofit Partnerships
Every day, nonprofits use Facebook to connect with supporters and share the good they are doing in the world. With more than 150 million members of the Facebook community connected to a cause, we see a huge opportunity to help charities raise awareness and funds directly on Facebook. Starting today, we’re testing two features that will make this easier.
A new way to fundraise
Fundraisers are a dedicated place to raise funds from a nonprofit’s Page for a specific campaign.
With fundraisers, nonprofits can tell their campaign’s story, collect donations through Facebook and track progress toward their fundraising goals. They can also easily thank supporters and tell them about the impact their contributions made.
People will also be able to encourage friends on Facebook to join a fundraiser, share when they’ve donated and choose to get updates from your organization.
More ways to donate
We’re also testing a new Donate button that can be added to an organization’s Page and posts. Adding a Donate button to a Page will give a nonprofit a consistent place to collect donations, even as they update their Page’s content. Including a Donate button on a post will make it easy to collect donations based on information shared in the post.
Our community of nonprofits is already bringing people together on Facebook to make the world a better place. And we’re excited to take the first step in building tools that can help organizations do even more good.
A special thank you to all our partner organizations for working with us to shape new ways to help people come together and make a difference: (RED), Alzheimer’s Association, American Cancer Society, American Diabetes Association, American Heart Association, American Red Cross, ASPCA, Blue Star Families, Boys and Girls Clubs of America, charity:water, DonorsChoose.org, Family Online Safety Institute, Girls Inc., The Humane Society of the United States, IAVA, International Medical Corps, The Leukemia & Lymphoma Society, Malaria No More, Mercy Corps, The National Center for Missing & Exploited Children, National Council of La Raza, National MS Society, National Network to End Domestic Violence, The Nature Conservancy, NOH8 Campaign, Oxfam America, RAINN, Safe Kids Worldwide, Save the Children, U.S. Fund for UNICEF, Water.org, We Day, World Food Program USA, World Vision USA, World Wildlife Fund, Wounded Warrior Project.