By Jimena Gadea – Strategic Partnerships, Mexico
Corona Capital is one of the most important music festivals in Mexico. The 6th annual festival took place in November in Mexico City and featured some of the most prominent bands of the alternative music scene, like The Pixies, The Libertines, Ratatat, Muse, The Drums, Beirut, Ryan Adams and others. Several local bands also rocked the stage and found the festival to be a fantastic new place to promote their different styles of music.
Fans were able enjoy Corona Capital by following the event and creating creative and original content on Facebook and Instagram. They were able to interact with their favorite bands, share photos and experiences from the event, join polls (contests), and watch artists in real-time while they broadcasted using Facebook Mentions Live.
Live from the stage
Through Facebook Mentions Live, people were able to watch some of the concerts in Corona from their favorite international artists.
The Condesa Hotel in Mexico City was transformed into the “Corona Capital Hotel” and housed the Facebook Room, an area where media outlets were able to generate video content, such as Q&As and contests to win tickets, and broadcast interviews with artists and influencers.
From the “Infinity Room,” bands and celebrities posted photos directly on Instagram and Facebook.
Fat Boy Slim:
The New Regime:
Corona Capital asked their fans to send the best questions for Q&As with the bands and international artists, using the hashtag #UNOXUNOCAPITAL on Facebook. Fans were able to connect directly with their favorite bands through these Q&As.
In the months before the event, a tour called ‘Colectivo Tour’ hosted shows of emerging local bands, presented by global influencers like Will.I.Am, Mark Ronson, Residente, and Steve Aoki. On Mondays, bands broadcasted videos using Facebook Mentions Live. Using the hashtag #descubretumusica, artists went live from their phones, taking the public behind the scenes of their music.