By Vadim Lavrusik, Product Manager & Dave Capra, Engineering Manager

In August, we introduced Live for public figures using Facebook Mentions. Since then, thousands of athletes, musicians, politicians, and other influencers have used Live to take millions of fans behind the scenes in real time. Earlier this month, we also began testing the ability for more people on Facebook to share live video.

Today, we’re beginning to roll out the ability for verified Pages with a blue badge to share live video using Facebook for iOS. With Live, sports teams, media companies, brands, and other verified Pages can make announcements, share breaking news updates, take fans behind the scenes, host Q&As, and more.

To share live video, go to your Page on Facebook for iOS and tap Publish. Select Live Video and write a quick description before going live. During your broadcast, you’ll see the number of viewers, the names of other verified people or Pages who are tuning in, and a real-time stream of comments. When you end your broadcast, it will be published on your Timeline so that fans who missed it can watch the video at a later time, although you have the option to remove it just like any other post.

People who like your Page can discover your live videos in News Feed and through notifications on Facebook. While watching a live video, people can tap the Subscribe button to get notified the next time your Page goes live.

Over the past few months, we’ve been testing Live with a handful of verified Pages. We’ve been excited to see all the ways Live has been used so far, and can’t wait to see what’s to come.

See below for some examples of Pages using Live and check out our best practices for tips on sharing live video on Facebook.

AJ+ live with protesters at the Paris Climate Talks

 

Indian Cricket Team hosting a Q&A with batsman Ajinkya Rahane

 

MLB on FOX going live during Game 6 of the World Series

 

Spanish football team Real Madrid C. F. practicing before their match with Barcelona at El Clásico

 

The Hunger Games world premiere live from the red carpet

 

Today Show giving fans a behind-the-scenes tour with Natalie Morales

 

The Tonight Show Starring Jimmy Fallon doing a live rehearsal

 

U2 taking fans backstage before a concert

 

The Wall Street Journal live from the U.S. Republican debates

 

The White House invites 5-year-old Eden, who’s battling cancer, for a visit

 

Live is available to Pages with the blue verification badge.