By Alex Walker, Consumer Content Manager, and Robert D’Onofrio, Data Editor

60 million people joined the conversation on Facebook worldwide during Super Bowl 50, as the Denver Broncos overtook the Carolina Panthers, 24-10, at Levi’s Stadium in Santa Clara, California. There were countless, sharable moments: Lady Gaga stole our hearts with the anthem, the Broncos’ defense led by Von Miller was unstoppable, Beyoncé and Bruno Mars had an epic dance off, PuppyMonkeyBaby had us buzzing, and everyone still wants to know if that was Peyton Manning’s final game.

With 200 million posts, comments and likes, this year’s event drove the second-highest level of conversation Facebook has measured for any Super Bowl. Last year’s matchup between the New England Patriots and Seattle Seahawks holds the record on the platform.

For the Super Bowl, Facebook’s data team looked at the volume of global conversation during the game, along with the top social moments, most-mentioned players, and which performer had the most buzz during the halftime show:

Top Social Moments

  1. Beyoncé, Coldplay, and Bruno Mars bring the halftime show to a rousing conclusion
  2. The final whistle blows, sending the Denver Broncos to their third Lombardi trophy with the 24-10 win over Carolina
  3. Lady Gaga performs a stirring National Anthem
  4. Super Bowl 50 officially kicks off
  5. Kony Ealy sacks Peyton Manning and recovers the resulting fumble, giving Carolina hope when they were down 16-7 early in the fourth quarter

Most Mentioned Players

  1. Peyton Manning (DEN):  10 million people, 19 million interactions
  2. Cam Newton (CAR):  5 million people, 8 million interactions
  3. Von Miller (DEN):  1.8 million people, 2.7 million interactions [SUPER BOWL MVP]

Halftime Show

  1. Coldplay: 6 million people, 9.3 million interactions
  2. Beyoncé: 5.2 million people, 8.8 million interactions
  3. Bruno Mars: 3.8 million people, 5.3 million interactions
Facebook Super Bowl Tracker

Minute-by-minute activity on Facebook and shows spikes in conversation at key moments

Athletes, entertainers, and other public figures took to Facebook to post about the Super Bowl. Many used Facebook Video and Facebook Live to interact with their followers. Here are some highlights: