By Anaid Gomez-Ortigoza, Product Manager

Starting today, we’re rolling out a redesigned video metrics interface in Page Insights. With this redesign, we’ve added some new metrics that publishers have told us they’d like to see, and we’ve made it easier for publishers to access some key video metrics from the previous Page Insights interface. We hope these updates will give publishers more tools to assess and refine their video strategies.

Here are the metrics that will be available in the updated interface:

  • Minutes Viewed [NEW]: The total minutes of watch time spent on the video. This is one of the most requested video metrics from publishers, and we’re excited to make it available today.
  • Unique Viewers: The number of individual people who saw the video.
  • Views: The number of times your video was viewed.
  • 10-Second Views [NEW]: The number of times the video was viewed to 10 seconds. If the video is shorter than 10 seconds, this metric refers to the number of times people viewed at least 97 percent of the video.
  • Average % Completion: The portion of the video (on a percentage basis) that is viewed in an average watch session. Clicking through Average % Completion reveals:
    • Audience Retention: A visual representation of views of the video at each moment as a percentage of all views.
    • Average View Duration: The average length of time the video was watched in seconds.

The updated interface also makes it easy for publishers to access more granular video performance data by clicking through individual metrics on the updated Insights view. These breakdowns include:

  • Sound-on vs. Sound-off [NEW]: A breakdown between views with sound and views without sound is available for both Views and 10-Second Views.
  • Organic vs. Paid: A breakdown between organic metrics and paid metrics is available for Minutes Viewed, Views, 10-Second Views, and Unique Viewers.

New Video Metrics



Previous Video Metrics

Video publishers have told us that they rely on Page Insights to track the performance of their posts and optimize their video content and programming strategies. Today’s updated interface allows for flexibility as we continue to learn more from publishers about the video performance insights that help them grow their businesses on Facebook.

The new video metrics interface is available through Page Insights and will be coming to the Insights API soon.