Facebook Media

Updates to Video Metrics in Page Insights

By Anaid Gomez-Ortigoza, Product Manager

Starting today, we’re rolling out a redesigned video metrics interface in Page Insights. With this redesign, we’ve added some new metrics that publishers have told us they’d like to see, and we’ve made it easier for publishers to access some key video metrics from the previous Page Insights interface. We hope these updates will give publishers more tools to assess and refine their video strategies.

Here are the metrics that will be available in the updated interface:

The updated interface also makes it easy for publishers to access more granular video performance data by clicking through individual metrics on the updated Insights view. These breakdowns include:

New Video Metrics


Previous Video Metrics

Video publishers have told us that they rely on Page Insights to track the performance of their posts and optimize their video content and programming strategies. Today’s updated interface allows for flexibility as we continue to learn more from publishers about the video performance insights that help them grow their businesses on Facebook.

The new video metrics interface is available through Page Insights and will be coming to the Insights API soon.