By Bree Nguyen, Talent Partnerships and Whitney Glassberg, Movies Partnerships

This Friday, Codeblack Films will release it’s highly anticipated rom-com, The Perfect Match, starring Terrence JCassie Ventura, and Paula Patton. Leading up to the release, Codeblack is using Facebook as its primary platform to reach fans and promote the film.

With Facebook Live on the rise, Codeblack utilized this new feature by having members of  The Perfect Match cast go Live from their individual Pages.

Paula Patton live interview for The Perfect Match press junket:

 

Terrence J on Facebook Live in the car on the way to the premiere:

 

Chantel Jeffries getting her hair & makeup done live: 

 

Codeblack also partnered with 4 major theatrical chains, AMC, Carmike Cinemas, Cinemark and Regal Cinemas, to have each use Facebook Live from the red carpet premiere in Los Angeles featuring a different star.

The Pages promoted the Live events before the premiere:

 

Codeblack’s Page kicked off the night Live from the red carpet to introduce the guest hosts from the theatrical Pages:

 

AMC’s Page went Live to let fans know they should tune in later for the exclusive red carpet experience with Terrence J:

 

Codeblack Life also went Live for one hour at the premiere, allowing viewers a chance to find the video and particiapte in real time while they interviewed talent and gave an exclusive look at the red carpet.

 

The Perfect Match releases in U.S. theatres March 11th.