By Anaid Gomez-Ortigoza, Product Manager
Last month we rolled out a simplified video metrics interface within Video Library and Page Insights, along with new metrics that publishers have told us they’d like to see. Today we’re adding new daily breakdowns for video metrics, one of the most requested features from video publishers. This new data gives Page owners a better understanding of when their audiences are watching their videos, providing a more detailed picture of performance that we hope will help publishers inform their video strategies.
New Daily Breakdowns
We’ve heard from publishers that they’d like a simple way to see how their videos are performing on a particular day. Starting today, Page owners can access day-by-day breakdowns for the following metrics:
- Minutes Viewed: The total minutes of watch time spent on the video on a particular day.
- Views: The number of times your video was viewed on a particular day.
- 10-second views: The number of times the video was viewed to 10 seconds on a particular day. If the video is shorter than 10 seconds, this metric refers to the number of times people viewed at least 97 percent of the video.
These new metrics are available through Page Insights and your Video Library. In either interface, click on the video you’d like to see metrics for, and you’ll find them in the pop-up card. These metrics will be coming to the Insights API soon.
We’re listening to feedback and will continue to improve the video metrics we offer to Page owners.