By Varun Gupta, News and Influencer Partnerships
Earlier this month, New Delhi successfully hosted The World Cultural Festival from March 11-13.
Organized by The Art of Living Foundation and spiritual guru Sri Sri Ravi Shankar, the festival was conducted at an unprecedented scale – over 3 million people reportedly attended the event over three days, over 1000 Art of Living volunteers created the world’s largest oval-shaped stage over 7 acres, 37,000 artists from over 100 countries performed at the event, and more than 200 statesmen, heads of states, public figures and executives from across the globe graced the occasion.
Facebook exclusively partnered with The Art of Living Foundation to give millions of others across the globe an opportunity to follow the event in real time and participate in the festival.
Facebook Live, 360, and Video
In the build up to the event, Art of Living created an exclusive video series for Facebook on the importance of the World Cultural Festival that featured public figures such as Archbishop Desmond Tutu, U.S. Congressman Tim Ryan, U.S. Congresswoman Nancy Pelosi, and Bollywood actors Lara Dutta, Dia Mirza, and Hema Malini.
In the first of its kind, live online meditation sessions named Satsangs were held by Sri Sri Ravi Shankar using Facebook Live and were attended by 45,000 concurrent viewers from across the globe.
Over the course of the festival, Art of Living shot more than 72 Facebook Live videos and 120 native Facebook videos that captured every aspect of the festival, including the marquee performances from international performers on stage, public figures at the Facebook Live Booth at the VIP section, and numerous improvised performances from volunteers.
A synchronous performance by 8,500 musicians and percussionists from 130 countries creating the grand symphony while 46,000 artists performed 30 dance forms from across the world was broadcast on Facebook Live.
Facebook Video was used to exclusively premiere the official theme song of the event.
Facebook 360 Video was used at the venue to provide an immersive experience of marquee performances for the online audience.
Joining the Facebook Conversation
People around the world were able to join the conversation on Facebook through dedicated World Cultural Festival prompts in the composer section of their profile, and Art of Living encouraged their followers to participate in the event by using a unique hashtag, #worldculturefestival.
Finally, recognizing that a significant portion of users in India and South Asia do not have access to many high-speed mobile connections, Art of Living posted regular photo and text updates throughout the festival to ensure that a wide online audience was able to participate.