By Anaid Gomez-Ortigoza, Product Manager
Our publishing partners often like to create multiple Pages to engage different audiences on Facebook. Many of these partners reuse the same videos across different posts and Pages, and they’ve told us they’d like to see total performance insights for a single video across all the places it was used.
For example, a media company might want to post a video on their main Page, their international Page, and one of their topical Pages. Then they might also want to repost that same video a few weeks later.
Today we’re launching a new way for publishers to easily crosspost videos within and across Pages owned by the same Business Manager (our tool that helps publishers manage multiple Pages). We’re also rolling out accompanying total performance insights for videos: a single, aggregate view count for crossposted videos, as well as an easy way to see the total performance of a crossposted video across the different places it appears on Facebook.
Allow your other Pages to use your video
First, Page owners can now give other Pages in their Business Manager permission to reuse a video. This option appears on the new “Permissions” tab in the video upload or edit window. Clicking that tab and flipping on the “Allow” switch gives other Pages in the Business Manager permission to reuse that video.
Create a new post with an existing Video
Once permission to reuse a video has been granted, any Page in that same Business Manager can create new posts with the video without having to re-upload it.
See total performance insights
If a video has been crossposted, Page owners of the Page that initially uploaded the video will be able to see metrics for each post in which the video has been reused, as well as aggregate metrics for the video across all those posts.
Page admins who reuse another Page’s video will only see metrics for the posts they created, as well as a “Total Performance” line that helps them compare metrics on their posts to the video’s totals.
To learn more about crossposting your videos and seeing these new insights, visit our Get Started page.
We hope this update makes it easier for publishers to reuse and track performance of their videos across different posts and Pages. We’re listening to feedback and will continue to improve the tools and metrics we offer to Page owners.