Today at F8, our global developer conference held in San Francisco, we introduced a number of new products and updates that help media companies and creators engage their audiences, provide more control over how their content is organized and shared, and give detailed insights into how their media is performing.
Here’s a breakdown of the key media-focused updates we made today:
Rights Manager: Manage and protect video on Facebook at scale.
Rights Manager is a new tool that helps publishers manage and protect their video content on Facebook at scale, while also giving them increased flexibility and control for the use of their videos.
Facebook Live API: Build immersive and interactive live video experiences
With Live API, media organizations can reach Facebook’s global audience with professional-quality streaming video and interact with viewers in creative new ways. The Live API also makes it possible for device manufacturers to integrate Facebook Live directly into their latest video products.
Crossposted Videos and Total Performance Insights: Understand total performance for videos published across multiple posts or Pages
This update makes it easier for publishers to reuse and monitor their videos across different posts and Pages, and to see the total performance of the video across Facebook.
Instant Articles: Now open to all publishers, along with new features and program data
The Instant Articles program is now open to all publishers—of any type, anywhere in the world. We shared new data illustrating how Instant Articles is better for people and publishers, introduced a group of Instant Articles partners to support the publishing process, and shared more detail on how branded content works in Instant Articles.
Facebook 360: New publisher resources and the Facebook Surround 360 camera
In support of 360 video publishers and creators, we introduced a suite of new tools and resources to support the growing 360 and VR community, including a better experience for people watching video on Facebook and upcoming tools to help publishers understand which parts of their 360 videos viewers find most engaging.
We also announced Facebook Surround 360—an open, high-quality, production-ready 3D-360 hardware and software video capture system that produces truly spherical 3D footage and includes stitching technology that seamlessly marries video from 17 cameras, vastly reducing post-production effort and time. Connecting through VR is an amazing, immersive experience, and we want to do our part to make sure more people have a chance to experience it in the future. With this in mind, we’re open-sourcing the camera design and stitching code on GitHub this summer for anyone to build, use, improve, or distribute.
If you’d like to learn more, you can find content from the event — like the keynote, panels and presentations, and interviews from the show floor here.