Facebook Media

Introducing Rights Manager

By Analisa Tamayo Keef, Product Manager, and Lior Ben-Kereth, Engineering Manager

Video has become an important part of the Facebook experience for people around the world, due in large part to the amazing creativity we’re seeing from all kinds of video publishers.

To provide the best experience for everyone who watches, creates and shares videos on Facebook, we work with our community to understand which tools they want us to build. Based on this feedback, on top of the measures we already have in place, we’ve been building new video matching technology to further help rights owners protect the content they own. We’ve tested the beta version of this matching technology with a group of partners and have iterated and improved the tool based on their feedback, and we’re excited to make it available more broadly.

Today we’re announcing the launch of Rights Manager, a set of admin and workflow tools that help publishers and creators manage and protect their video content on Facebook at scale. With Rights Manager, we want to give video publishers the confidence that their content is protected across Facebook, as well as provide them with increased flexibility and greater control over the use of their video.

Rights Manager enables publishers to:

As more people watch and share live video on Facebook, we’ve taken steps to ensure that Rights Manager protects live video streams as well. We check every Facebook Live video stream against files in the Rights Manager reference library, and if a match surfaces, we’ll interrupt that live video. Video publishers and media companies can also provide reference streams of live content so that we can check live video on Facebook against those reference streams in real time.

In parallel with our work on Rights Manager, we’ve also made continual improvements to our IP policies, including our repeat infringer policy. We’re focused on building up our operations team to handle these IP reports, and we’ll continue to evaluate and improve our policies and procedures.

Starting today, publishers will be able to apply for access to Rights Manager. To learn more, please visit rightsmanager.fb.com. This is our first iteration of Rights Manager, and we’re committed to updating and improving it based on continued feedback from video publishers.