Facebook Media

Facebook Live and Kobe Bryant’s Final Game

By Amy Hudson – Facebook Sports Media Partnerships

Wednesday, April 13, 2016, will always be a memorable night for NBA fans. Golden State Warriors set an all-time, regular season win record (73-9), Steph Curry made his 400th three-pointer this season (something whole teams have yet to accomplish), and LA LakersKobe Bryant put the exclamation point on his career by scoring 60 points in his final game.

Top sports media outlets and talent turned to Facebook Live in realtime to engage with fans around Kobe’s big moment, including ESPN, ESPN Deportes, Fox Sports, 120 Sports, The Vertical with Woj (Yahoo! Sports), Comcast Sportsnet NW, and journalists Darren Rovell, Andy Nesbitt and Liz Habib. They streamed live reactions, participated in Q&As with fans, and paid tribute to one of the game’s legends. Friends and celebrities from Shaq to David Beckham also posted their congratulations.

Here are just a few of the standout moments on Facebook from Kobe’s final game:


ESPN took fans courtside with Darren Rovell:


Liz Habib caught Kobe’s entrance:


Andy Nesbitt spoke with Lakers fans outside the Staples Center:


Shaquille O’Neal said thank you with this heartfelt post:


David Beckham was in the arena, too, and congratulated Kobe on a memorable night: