By Paul Beddoe-Stephens, Partnerships Lead, Facebook 360 and Brad Ferry, Strategic Partnerships, Facebook 360

Photos have the power to connect people around the world — helping us share uplifting moments and endure difficult times, and everything in between. Photos are also one of the ways that publishers, public figures, and other partners can share their perspective with people on Facebook. As content in News Feed gets more and more immersive, we’re excited to introduce an update that gives you a new way to engage your audience: 360 photos.

Starting today, you can view and post 360 photos on Facebook. People will be able to discover these photos on your Page or right in News Feed, where they can pan around and explore the scene by simply moving the phone around or clicking and dragging on web — much as they can with 360 videos.

There are a few ways to create a 360 photo:

  • Take a panorama with an iOS device or Samsung Galaxy phone
  • Capture a 360-degree photo on your phone using an app like Street View or Google Camera
  • Take a 360-degree photo with a 360 camera, such as the Samsung Gear 360, RICOH THETA S, 360Fly, Giroptic 360 Cam, ALLie Camera or Panono.

When you share your photo to Facebook, we’ll convert it to a fully immersive 360 photo. People on Facebook will be able to identify 360 photos in News Feed by the compass icon on the right-hand side of the photo.

With 360 photos, people will be able to explore and experience moments on Facebook as if they were actually there with you, putting your audience right in the middle of the action. Some of the first 360 photos published on Facebook include:

  • Paul McCartney taking fans on stage at a concert in Córdoba, Argentina
  • The New York Times bringing people behind the scenes at the Supreme Court
  • NASA sharing a look at what it’s like aboard the International Space Station
  • National Geographic transporting viewers to an ancient necropolis in Kazakhstan
  • Fashion photographer Mario Testino offering a 360 view — both in front of the camera and behind the scenes — of a photo shoot with supermodels Lily Aldridge and Karlie Kloss
  • Time taking a camera high atop One World Trade Center, 1,776 ft above lower Manhattan
  • Felicia Day’s panorama from the red carpet at the premiere of Warcraft

Beyond News Feed, people will be able to explore Facebook 360 photos in virtual reality with the Samsung Gear VR, powered by Oculus, by tapping “View in VR” while using a supported Samsung device.

We’ve already seen many publishers experiment and engage new audiences with 360 video, and we’re excited to see the way you continue to push the boundaries of immersive media through 360 photos. To learn more about 360 photos, check out our best practices for publishers, and explore a range of 360 cameras, visit facebook360.fb.com/360-photos or join our Facebook 360 Community Group to be a part of the daily 360 and VR conversation. You can also learn more in the Help Center.