By Ronan Joyce, EMEA Sports Partnerships
This year’s Tour de France promises to be one of the most exciting yet. 22 teams and 98 riders will be on the start line in Mont Saint Michel, ahead of a 3,535km journey that will see the peloton take in Andorra, Spain, and Switzerland en route to Paris. You’ll be able to follow all the action on Facebook and Instagram.
Show Your Support With Profile Picture Frames
You can express your support for each of the famous jerseys of Le Tour – green, white, polka dot and yellow – by visiting the official Le Tour de France Facebook Page and selecting ‘Try It’ on selected Facebook posts, or by visiting the ‘Cycling’ section at facebook.com/gameface.
Ahead of the opening stage, you can also add a frame to your profile picture representing Mont Saint Michel, and more options will be available as Le Tour moves through the mountains!
Follow the Action on Facebook
The official Page of Le Tour is also a great place to keep up with the latest action and see real time highlights, leaderboards, behind the scenes Facebook Live video, 360 content and more.
A number of teams competing in Le Tour are using Facebook Live and 360 video to give fans an inside look at their preparations and training regimes:
- Tinkoff are showcasing training routines through Facebook Live.
- BMC Racing Team conducted their official Tour de France presentation via Facebook Live.
- Team Movistar are using Facebook Live to bring fans closer to celebrations.
- Astana Cycling Team have been using 360 video to showcase fan support.
- Team Sky have used 360 video to tell the story of their preparations for Le Tour.
Follow the Action on Instagram
On Instagram, teams and riders have been using videos and images to set the scene for Le Tour:
- Le Tour de France have been providing inside look at the official presentation.
- Team Sky’s Chris Froome has been talking fans through his final training rides before Le Tour.
- Tinkoff’s Alberto Contador has been giving fans a glimpse of his picturesque training locations.
- Mark Cavendish has been capturing the scenery in France.
- Katusha Cycling have been using collages to prepare for Le Tour.
- Etixx – Quick-Step have been using Hyperlapse as the stocks up for the weeks ahead.
Who to Follow on Facebook: