By Robert Rodriguez and Felipe Kozlowski, Sports Partnerships

From June 3rd to June 26th, 16 national teams from the Americas competed in the Copa America Centenario, the oldest continental football competition in the world. Hosted in the United States, the tournament’s first time outside of South America in 100 years, some of the biggest players on the planet went head to head. In a dramatic end to the tournament, Chile again defeated Argentina on penalties to win their second Copa title in two years.

With so much action on the field throughout the tournament, millions of people used Facebook to connect with their favorite players and teams, discuss the matches, and celebrate and commiserate with fellow fans. During the tournament, Copa America and the participating teams created over 500 Facebook Live videos that received over 24.4 million views.

Copa America Centenario Official Page
The official Copa America Centenario Page became an important news hub for fans and media. They used Facebook Live and the Live API to connect teams, soccer fans and journalists during the most important moments of the competition.

A live interview with Messi after the final match against Chile, when he announced his retirement from the Argentina National Team:


An immersive 360 video of the trophy celebration:


Authentic Team Posts
Most of the national teams playing in the tournament created exclusive content for their official Facebook Pages, including Argentina, Brazil, Mexico, Colombia, Chile and others. Fans fans could get the latest behind-the-scenes news and updates, including 360 photos and live videos.

Live with with the Mexican National Team:


360 video from the Brazil National Team locker room:


Live from the Chile National Team locker room on game day:


Player Posts
Players also used Facebook to communicate directly with fans through photos and videos, sharing their unique perspective of the competition.

Miguel Layun (Mexico):


Alexis Sanchez (Chile):

Ezequiel Lavezzi (Argentina):

Alejandro Bedoya (USA):

Columbian TV station Gol Caracol used the Live API before the final match:

FOX Sports commentators Alexi Lalas and Rob Stone talked about the competition in an informal live video:


Univision Deportes used Live to show the Mexican team training in Phoenix:


MSQRD released a customized pack of masks especially for the Copa América, a fun way to help fans cheer on their favorite teams.


Profile Picture Frames
National teams were able to create their own profile picture frames to help fans show their support.


Sports Stadium
During Copa America Centenario, people could get the latest results from Facebook Sports Stadium, a dedicated place to experience sports in realtime with your friends, fellow fans, the athletes, teams, leagues and sports media.