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Bringing the World to Rio: How to Experience the Olympic Games on Facebook and Instagram

Today, athletes from around the world will come together for the Opening Ceremonies in Rio de Janerio, Brazil for the official kickoff of the Olympic Games. Whether or not you can attend in Rio, Facebook and Instagram are the best places to show support for your favorite athletes and countries, find the best, immersive content and coverage of the Games, and celebrate with family and friends.

To help you experience the games like never before, Facebook and Instagram have partnered with NBC Olympics and many other global partners to bring video of sports highlights and exclusive access to our engaged, global community. We’ve also created unique product experiences to allow people to creatively express themselves throughout the two weeks. Before the big show, here’s a reminder of what we’ve announced so far!


A few weeks ago, we announced that Facebook, Instagram and NBC Olympics are partnering to bring fans together around the Rio Olympics. NBC Olympics will produce Facebook Live content with athletes and NBC Olympics commentators to drive social conversation and engagement throughout the games. NBC Olympics will also publish a daily highlights recap on Facebook, as well as a daily slow-motion video around an inspiring moment on Instagram. During the Games, Instagram will feature NBC Olympics commentators and athletes on its own account, @instagram, and show highlights of NBC videos throughout its Search & Explore video channels.

We have over 20 partnerships spanning more than 10 of the most prominent countries participating in the games. We’re also working closely with hundreds of participating athletes and celebrity influencers around the Games.

And on-the-ground, in Rio de Janeiro, there are numerous live activations that include Facebook Live Studios, where top international athletes will be invited to broadcast live video to share their Olympic journeys and provide exclusive, behind-the-scenes access directly with their fans on Facebook. The Facebook Live Studios are pebble-shaped spaces, and each will feature a mosaic, created out of locally sourced materials, inspired by the Rio de Janeiro landscape.

Facebook will be working with Casa ArgentinaTeam Brazil, Team Canada, Team Colombia, Team Great Britain, Team Mexico and Team Japan to bring activations into their country houses to broadcast live video content directly to both the teams’ official Facebook Pages and the athletes’ Facebook Pages. Each Live Studio will be hosted by presenters from each respective nation; Team Canada interviews will be hosted by Canadian rhythmic gymnast Alex Orlando, while the Team Great Britain studio will be hosted by popular British TV presenter Charlie Webster.

Team Canada gave a sneak peak of Facebook Live studio at Canada Olympic House:



Live and the Live Tagboard
Live video lets athletes, teams, fans, and media partners bring what’s happening on the ground at Rio 2016 right to you. For the Olympic Games, we’ve created a unique Tagboard to feature Facebook Live video content from verified Pages. Check out the site below to stay up to date with all special Facebook Live moments.



Live Highlights:

Michael Phelps with Team USA walking into the Opening Ceremonies:


Team Brazil live with Brazil Handball:


Team USA live with USA Basketball‘s Kevin Durant, Carmelo Anthony and Kyrie Irving:


The Olympic Page live with members of the Refugee Olympic Team:


Brazilian football goalkeeper, Weverton:


England Rugby:



Profile Frames

There is a frame for every country participating in the Olympic Games. You can find your country’s frame and add it to your profile picture or video in just a few steps. You can also choose to make it temporary so that it automatically changes back to your normal profile picture or video after the Olympic Games are over. All of the frames can all be found at http://facebook.com/profilepicframes.

Here’s cricketer Ajinkya Rahane using our India Profile Frame:




The MSQRD app is a creative way for people to transform the way they look through amazing masks and effects. During the Olympic Games, people can show support for their team by sharing photos, videos or even broadcasting live video to friends and family on Facebook while wearing their favorite country flag masks.

Flags available:




Instagram gives sports fans access to the world’s most visually creative and authentic moments—both the highlights and the moments in between—happening during the 2016 Olympic Games in Rio.

Sports fans worldwide can stay connected to their favorite athletes and express their fandom by using Instagram and Instagram’s family of creative apps (Boomerang, Layout, 60-second video, Hyperlapse, Instagram Stories).


Instagram Highlights:

Claymation artist Azod Abedikichi created a unique video for Instagram to celebrate the Opening Ceremonies:


Rio2016 shared a video to celebrate the Brazil Women’s National Football team’s first win:


Team USA shared an inspiring video to celebrate the female athletes competing this year:


Goalkeeper for the U.S. Women’s National Soccer Team, Hope Solo, posted a Boomerang to celebrate the start of Rio 2016:


Sesame Street enlisted the help of Grover to cheer on the Olympic Refugee Team:



Instagram Stories:

With the recent launch of Instagram Stories, a new feature that makes it easy to capture and share all of your daily moments, we fully expect both athletes and fans to use this format to document their experience at the Olympic Games in Rio. We’ve already seen early adoption from the sports community.

The New York Times took us behind the scenes of their coverage for the Games:

Neymar Jr. posted his first Instagram Story on the ground from Rio:

Serena Williams showed off her American pride for Rio 2016: