By Josh Mabry, News Partnerships
Local news publishers across the country use Facebook to deepen their relationships with readers by sharing the stories that matter most to their community. In this new series, we’ll highlight some of the most interesting ways these outlets are engaging their Facebook audience and building stronger ties with local news.
In no particular order, here are a few standout moments local publishers shared throughout the Presidential Inauguration and subsequent events.
1. WGN TV in Chicago used an aerial shot to go live from the Women’s March taking place in Grant Park. This video received 14.28 million views, making it the most watched live video from any publisher that day.
2. Fox10 Phoenix streamed performances from the inaugural balls honoring newly sworn-in President Trump.
3. KOMO News used a timelapse to show the extent of the crowd in Seattle for the city’s Women’s March.
4. WBFF FOX 45 shared a video of a third-generation Maryland farmer who planned to drive his John Deere to Washington D.C. for the inauguration.
5. WBIR Channel 10 of Knoxville, Tennessee, went live from the Inaugural Parade where the University of Tennessee’s Pride of Southland Marching Band performed.
6. The Denver Post streamed the Women’s March at Civic Center Park live from above the crowd.
7. ABC 7 News – WJLA captured video of protesters smashing windows at Bank of America and Starbucks in downtown Washington D.C. on Inauguration day. The video has more than 52 million views.
8. Fox5 Atlanta aired the entirety of President Trumps swearing-in ceremony live.
9. The Washington Post went live for more than 14 hours combined during the Presidential Inauguration and Women’s March.
10. The Delmarva Daily Times went live from the boardwalk of Ocean City, Maryland, to document the Women’s March.
11. WUSA9 showcased a series of portraits on Instagram in the style of Humans of New York. Each Instagram featured a photo and quote from someone involved in the biggest events since the inauguration.
12. ABC 7 News – WJLA experimented with Instagram Stories to highlight events surrounding the Presidential Inauguration. They posted 58 total stories, covering the inauguration itself, the Armed Services Ball and the protests throughout the day.
Local News Case Study
We chatted with TEGNA, owner and operator of 46 local television stations, about their overall Facebook strategy and how Instant Articles has become an important part of building and monetizing their audience.