Facebook Media

Instant Articles: More Monetization Control and Flexibility

By: Harshit Agarwal, Product Manger

As part of the Facebook Journalism Project we’ve been in ongoing conversations with the news industry to better serve the needs of publishers and people engaged in news on Facebook. We’ve heard from publishers that having more flexibility and control over their business strategies on our platform is important. One way we’re evolving our products to grant more control is with an update to monetization in Instant Articles.

Over the past year we’ve made a series of updates to monetization options in Instant Articles, in order to make the program a valuable part of publishers’ businesses. However, monetization solutions are not one size fits all. Publishers have told us that different ads experiences, particularly the number of ads in an article, may be right for different audiences or pieces of content.

To allow publishers to better customize ads experiences at the article level, we’re making improvements to our Automatic Ads Placement feature and introducing flexibility so that ads can be placed more frequently in articles, now up to every 250 words (previously every 350 words). Publishers can place ads manually within the article or choose between three options for automatic placement: ads every 250, 350 or 500 words. These updates will be available next week.

To learn more about this update and how to use the new options for automatic placement, read our developer documentation.

Looking ahead, we’re working with our partners to explore additional ad placements and formats within Instant Articles that drive revenue for publishers and performance for advertisers while maintaining a great reading experience.