Since rolling out Facebook Live, we’ve seen people and publishers around the world seize the opportunity to share their experiences as they happen, especially during key cultural moments. We’ve been inspired by the creativity we’ve seen, and with this weekly series, we’ll highlight some interesting Facebook Lives from the past week.

Here are 10 standout live videos:

 1. Buffy the Vampire Slayer herself, Sarah Michelle Gellar, thanked fans during the 20th anniversary of the hit series and introduced them to her baking startup, Foodstirs.

 

2. AJ+ used Facebook Live to stream three different eight hour long Lives as part of their “24 Hours of Guns in America” initiative; for this first one they pulled the stats to show an average day of guns in the United States.

 

3. Zoe Saldana used Live to bring fans along during her ride to Nickelodeon’s Kids Choice Awards.

 

4. The NCAA Tournament field of 68 is set and teams took to Facebook Live on Selection Sunday to capture their Big Dance invitation celebrations, including Northwestern Athletics, Michigan Basketball and Iona College Athletics.

 

5. Many outlets, including ABC 7 Chicago, went live to show the Chicago River being dyed green for St. Patrick’s Day.

 

6. HBO’s Game of Thrones revealed the Season 7 premiere date and an exclusive clip during a Facebook Live stunt complete with a blowtorch and a block of ice.

 

7. ESPN’s Mike Greenberg went live to share his emotional reaction after his alma mater, Northwestern, earned its first-ever birth to the NCAA Tournament.

 

8. Lionsgate used Live 360 video from SXSW to announce the home entertainment release of La La Land.

 

9. ABC News and many other news organizations streamed live events for International Women’s Day.

 

10. Tennis TV leveraged Facebook Live to broadcast the doubles match-up between Rafa Nadal and Bernard Tomic against Pablo Carreno-Busta and João Sousa at the BNP Paribas Open.