Since 2016, people have used our charitable giving products to raise millions of dollars to support nonprofits. This has led us to build more products to make it even easier for people to take action for the causes they support. Today, we are expanding our charitable giving tools to introduce a new way to raise money for nonprofits through Facebook Live, and we are launching personal fundraisers.

Donate button in Facebook Live has launched on iOS for verified Pages. This feature will be gradually rolling out to admins of verified Pages in the US. This gives public figures, brands, businesses, and organizations new ways to fundraise on Facebook for the nonprofits they support. Read on for details.

Personal fundraisers will enable people to raise money for themselves, a friend or someone or something not on Facebook (e.g. a pet). Learn more in our newsroom.

Who can fundraise in Facebook Live?

People can add a donate button to their live video to help raise money for a US-based 501(c)(3), and now so can celebrities, businesses and other organizations that have a verified Page on Facebook. Viewers can donate as they watch the live video or once the video has been posted. This is a great way to rally supporters around a cause.

If you are a US-based 501(c)(3) charity with a verified Page you can use video and other Facebook donation tools to raise funds for your nonprofit directly on Facebook when you apply and are approved by Facebook payments. To learn more ways nonprofits can directly raise funds on Facebook, visit the tools section of our website.

How to add a donate button to Live video.

Going Live? Here are instructions on how admins of verified Pages using Facebook, mentions, or the Page Manager app in iOS can add a donate button for a nonprofit to their live video.

  1. Before going live, tap on the “…” button for more options on the bottom left-hand corner of the screen. Tap “add donate button” and select a nonprofit.
  2. Go live, and the donate button for the nonprofit you selected will be attached to the bottom of your live video, allowing friends or fans to donate directly from the video as they watch or after you post the video to your page.
  3. People will be able to see how much money has been raised.

Note: To use this feature you need to be an admin of a verified Page and have the latest version of Facebook, Mentions, or Pages Manager app on iOS.

Tips for going live.

Recently PBS co-anchor Hari Sreenivasan created two Facebook Live videos to raise money for the Gwen Ifill Fund for Journalism, to honor his late colleague. Here are a few tips Hari shared with us.

  • Prepare for your video in advance to ensure interviews and content unfold smoothly
  • Be authentic and curious. Cover a topic you are passionate about
  • Involve your audience. Answer questions during your Live event and address your commenters by name
  • Pick the right location. Effective imagery moves people to act. Be sure to set your video in an environment that will capture viewer interest

Get the full scoop here. Read how Hari Sreenivasan raised money through live video fundraising. For more information about this launch, visit our newsroom.