By Nick Grudin, VP Media Partnerships
Camera Effects Platform and Effects for Facebook Live
The Camera Effects Platform includes a suite of open creative tools to give our community of artists and developers the power to create a full spectrum of camera effects, from simple photo frames to interactive effects and masks using the latest in augmented reality (AR). Artists and developers who want to create effects can use the platform to experiment and distribute their effects to their friends and community through the Facebook Camera.
Our partners can also develop effects that work in Facebook Live, empowering them to create even more customized, interactive broadcasts. With AR Studio, developers will be able to design effects that respond to what’s happening in a Live broadcast in real time, such as concurrent viewer count and comments. For media organizations and publishers, these kinds of effects can provide more opportunity for direct, immediate engagement with viewers. For the audience, effects in Live can take participation to a new level, as individual comments and reactions influence what happens during the broadcast.
Two effects are available now in Facebook Live for profiles: This or That and GIPHY Live. Both of these effects are powered by AR Studio and are designed to respond directly to what’s happening live. Learn more here and sign up for the beta program here.
Messenger Platform 2.0: Build richer bot experiences and get discovered
We introduced Messenger Platform 2.0, a new suite of tools that give you the ability to build richer experiences, get discovered, and extend the conversational, visual and social capabilities of your bots. This includes Discover, a new surface to help people intuitively browse and find the best bots, places and businesses in Messenger. We also introduced Chat Extensions, offering the ability for you to invite bots into your conversation with friends. So far, theScore, Wall Street Journal, Food Network, NBA and ABC News Australia has a live Chat Extension experience and we expect more media partners very soon! Read more here.
If you’d like to learn more, you can find content from the event — like the keynotes, panels and presentations here.