Facebook Media

Improvements to Rights Manager

By Xiaoyin Qu, Product Manager

We launched Rights Manager a year ago to help rights owners manage and protect their video content at scale. Since then we’ve listened to feedback from our partners as we’ve continued to improve the tool, and we’ve consistently heard that rights owners would like greater automation and control in Rights Manager. Today we’re announcing new automated rules for Rights Manager that will better support rights owners’ business objectives.

With Rights Manager, rights owners can find matches of their video content on Facebook; these matches are surfaced on a dashboard. Previously, the rights owner would review these matches in the dashboard to take action. To help make management more efficient for rights owners, we’re now enabling them to automate more of the process, and providing more options for what happens to matched content. This means that the rights owner can decide to set an action to happen automatically when a match of their content is found on Facebook, simplifying the process.

Setting Automated Match Actions

Match actions determine what happens when Rights Manager identifies a match of copyrighted content. Rights Manager now has four automatic match actions:

  1. Block: Blocks matched content from being viewable on Facebook upon upload.
  2. Claim ad earnings: Allows rights owners to claim a share of the money generated if an Ad Break runs in a piece of content that matches the rights owner’s reference file. We’re still early days with testing Ad Break, but this option may be something rights owners want to use in the future.
  3. Monitor: Allows matched content to remain viewable on Facebook, where the rights owner can monitor video metrics. The rights owner can apply a different action at a later time.
  4. Manually review match: Sends the match to the Manual Review tab to be reviewed and acted on at a later time.

Match Conditions

Match conditions are the criteria that rights owners can set to determine whether to take an action on a match of their content. If match conditions are met, then the specified match action (above) that the rights holder has set is taken automatically.

With the addition of Privacy type, Rights Manager features five match conditions:

  1. Viewer location: The country where a viewer watched the matched video.
  2. Content type: The video and/or audio parts of a matched video that overlap with your reference file.
  3. Match length: The amount of time a matched video overlaps with your reference file.
  4. Publisher type: Choose to match based on whether the content was posted by a Page or a Profile.
  5. Privacy type: Choose to match based on whether the video is private (non-public), public, or both.

Using combinations of match actions and conditions, rights owners can use Rights Manager to support their business goals. For example, a rights owner could choose to “Block” all public copies of a matched video in the United States.

These updates will start rolling out today and will be available to Pages using Rights Manager globally in the coming months. We hope these updates for Rights Manager will better support our partners’ business objectives. We will continue listening to feedback to improve the product.