Facebook Media

Improving the Integrity of News Feed: Principles for Publishers

By Adam Mosseri, VP, News Feed

The goal of News Feed is to connect people to the stories they care about most. When we make updates to News Feed, we rely on a set of core values which guide our work. These News Feed values, along with Facebook’s Community Standards, should always help inform the way people think about publishing on Facebook.

Recently we’ve announced several updates to News Feed which are specifically focused on improving the integrity of the information you find on Facebook. This work is targeting misinformation, sensationalism, clickbait and posts that fall outside of our Community Standards. As we continue this effort, here are some basic guideposts for publishers to keep in mind to reach their audience on Facebook.

People on Facebook Value Meaningful, Informative Stories

People expect the stories in their feed to be meaningful to them — and we have learned over time that people value stories that they consider informative. We are not in the business of picking which issues the world should read about, but we are in the business of connecting people with the stories they find most meaningful. Publishers should create meaningful and informative stories that their audiences will find interesting.

People on Facebook Value Accurate, Authentic Content

As we’ve said previously, people want to see accurate information on Facebook, and so do we. People tell us that authentic stories are the ones that resonate most. So we work hard to understand what type of posts people consider genuine, so we can rank them higher in News Feed. And we work to understand what kinds of stories people find misleading, sensational and spammy, to make sure people see those less. Publishers should focus on posting accurate, authentic content.

People on Facebook Value Standards for Safe, Respectful Behavior

Facebook is a community of people. Our Community Standards reflect our collective values for what should and should not be allowed on the platform. These policies will help you understand what type of sharing is allowed on Facebook, and what type of content is out-of-bounds. We think it’s possible to be inclusive without making Facebook a place where people are subjected to attacks, hate, inappropriate content, or other harmful behavior.

We believe strongly that people should feel – and be – safe and respectful when they use Facebook. To help balance these needs and interests of a diverse community, we may remove certain kinds of sensitive content or limit the audience that sees it. Learn more about how we do that here. Publishers should follow our Community Standards.